Strategy & Objectives

Purpose & Vision

Our purpose is to advance the coaching profession. We aim to represent the highest standards and integrity professional coaching in the UAE and support the growth and development of the practice in the region.

Group of coaches uniting hands
Two coaches looking at a laptop screen

How We Serve

For Our Members and Coaches:

  • Professional development and networking
  • Advance professional standards of coaching in the UAE
  • Attract and retain professional, credentialed coaches

For Consumers of our Coaching:

  • Educate and inform the value of professional coaching
  • Encourage selection of credentialed coaches


  • Advocate excellence, credentialing and ethics
  • Create an environment of growth and learning
  • Raise awareness of professional coaching and serve our members and communities
  • Engage the coaching community
Four coaches doing a high-five

Core Strategic Themes

  • Coaching community growth
  • Coaching profession and membership growth
  • ICF UAE Board Members’ and volunteers’ commitment and alignment
  • Visibility and reach by designing a communication campaign that keep us connected with ICF Members and position coaching as a profession
  • Collaborate with diversified community sectors to increase our impact and outreach

Objectives to achieve our mission and strategy themes

  • Facilitate the advancement and maintenance of member credentialing
  • Maintain high quality coaching practice communities and webinars which would be measured by surveys and qualitative feedback
  • Offer activities between meetings – provide for at least one coaching cafe-meeting opportunity for members to meet and increase our reach to cover different locations within the UAE
  • Participate in ICF regional and global projects to help advance the profession and bring new ideas that can add value to our Chapter Members
  • Establish or maintain a relationship with corporates companies educational sector as well as diversified community segments to create awareness programs about coaching
  • Be the role models for exhibiting ICF core values and code of ethics
  • To raise awareness about the coaching profession in the wider community
  • To provide a community network through local ICF Chapters where our Members can share knowledge and voice professional interest and concern
  • To have the profession of coaching officially recognized by the UAE as the international body who governs the quality and standards of coaching

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